General Meeting

Artificial Intelligence : Revolutionising Productivity, Killing Jobs, or Redefining Global Power?
Speaker: VAN ZEEBROECK Nicolas
NVZ
VAN ZEEBROECK Nicolas
Location: CHÂTEAU MALOU - Allee Pierre Levie 2, 1200 Woluwe-Saint-Lambert

Artificial Intelligence (AI) is at the crossroads between promise and peril, reshaping economies, industries, and international relations. Its impressive capabilities are raising both hopes of unprecedented productivity gains and fears of widespread job displacement. But is AI truly revolutionary, or just the next stage of technological evolution? 

This presentation will explore the dual nature of AI’s impact on productivity and employment. On the one hand, its potential to automate tasks and increase efficiency promises economic growth and innovation. On the otherhand, its disruptive force raises concerns about job security, income inequality, and the very fabric of the labour market. Is humanity on the brink of an employment apocalypse, or are we entering a new era of enhanced human capabilities? 

AI is also becoming a powerful geopolitical tool. Nations are competing to regulate, develop, and deploy AI technologies, using them as instruments of influence and control. In this global chess game, Europe’s regulatory stance and its ability to balance innovation with ethical considerations may determine its role in shaping the AI-powered future. Can Europe assert its vision amid the dominance of the U.S. and China, or will it be left behind? 

Our speaker, Prof Van Zeebroeck, is a Professor of Digital Economics and Strategy at the Solvay Brussels School of Economics and Management (SBS-EM) of the Université Libre de Bruxelles (ULB). At Solvay, he teaches computer science, management information systems, digital strategy, and digital transformation. His research focuses on the ways in which digital technology affects the performance and organisation of companies and industries.

Image credit: Creative Commons Zero, Public Domain Dedication

A REVIEW:
ARTIFICIAL INTELLIGENCE: Revolutionising Productivity, Killing Jobs or Redefining Global Power?
Larisa Doctorow

We were very fortunate to have one of the leading Belgian AI specialists who, as head of the Solvay Institute, has conducted research on Europe’s AI investments for the European Commission. It is therefore not surprising that his talk attracted a large number of attendees. So, what did we learn? 

The subtitle to Professor van Zeebroeck’s talk, consisting of three questions, provides the key to what he had to say. We could be expected to know a lot about where society is headed from AI because 75% or more of us have had some experience with ‘generative AI’ in the workplace. 

However, that is deceptive. Research in 2020 revealed that AI adoption in businesses remains limited. About 13% of companies use AI technologies for processing or equipment optimization, or anomaly detection. About 12% use AI for process automation, and some 7% use AI for creative and experimentation activities. At present, we can only speculate on the potential impact of AI on employment, social equality, and on Europe’s global competitive position. 

Professor van Zeebroeck undertook to explore and redefine the open questions so that we could better understand which way the growing use of AI can affect business and employment. He reminded us that as technical progress closed one door it has always opened another. As van Zeebroeck showed us, there are different possible scenarios: 

1. Only the most qualified people manage to benefit from AI so polarization of society continues 

2. The skills premium could disappear, along with the value of diplomas, experience and effort, all leading to the end of high-paid jobs 

3. Or middle-skilled workers could access more advanced jobs, meaning the return of the middle-class At present it is impossible to say which scenario has the greatest likelihood of succeeding. 

There were hard numbers in our lecturer’s speech. This applied especially to the third part, where he dealt with the relatively (very low) investment in AI infrastructure by the EU countries. 

Van Zeebroeck showed that when compared with the USA, Europe’s investment deficit in digital infrastructure needed to support AI is close to €1,500 billion. This encompasses chip manufacturing, data centers, technology platforms, satellites, submarine cables, and logistics platforms, like Amazon. 

He went on to say that to regain its digital sovereignty, Europe needed to: 

- Produce its own chips & critical equipment 

- Build, store + compute infrastructure 

- Retrieve sensitive & strategic data, now almost entirely stored in the USA 

- Develop its own models & algorithms 

- Develop simple and efficient user interfaces 

Our lecturer did not express an opinion on whether these tasks are achievable, given the present leadership, weak economies and financing capabilities of EU Member States. 

However, he did remark that development of AI requires abundant and cheap energy, which the EU, especially the leading economy, Germany, presently do not have due to their green agendas. In conclusion, Professor van Zeebroeck’s lecture gave us all a great deal of information to reflect upon, but also some cause for optimism: AI may be a positive factor in our future economic and social evolution. The future is still wide open.

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